A growing melanoma sculpture, 'The Spot', is currently on display at Sculpture by the Sea, Bondi. The sculpture, which began at around five metres and continues to expand to over 20 metres wide, was created by two creatives from Ogilvy Health, in collaboration with The Glue Society and The Beautiful and Useful Studio.

The sculpture is not just an art installation, but also carries a significant message about skin sun safety. Over the weekend, the message was reinforced with on-site free skin checks by not-for-profit Skin Check Champions, skin safety education, and sampling through a partnership with La Roche-Posay. The project has been co-funded by Bristol Myers Squibb and La Roche-Posay.

Andrew Hankin, one of the Ogilvy creatives involved in the project, had a sculpture featured in the Exhibition in 2014 - a sun-safety focused piece called 'We’re frying out here'.

"Sculpture by The Sea, Bondi is one of the most important events in Sydney. But it’s not just a great place for a walk and a look at some amazing art, it’s a great place to use art to talk to important issues such as sun safety. When two in three Aussies will get some form of skin cancer in their lives it feels like constantly raising awareness for this issue is important. And using art at the beginning of summer to do that feels like an authentic way to get the message across," said Hankin, Ogilvy Sydney Group Creative Director.

David Handley AM, Sculpture by The Sea’s Founding CEO & Artistic Director, also highlighted the importance of the sculpture's message. "With 450,000 visitors to visit the exhibition before it’s close Monday 4 November 'The Spot', which is one of more than 100 sculptures in this year’s exhibition, is able to use the platform of Sculpture by Sea to highlight important sun safety messaging as we head into another Australian Summer."

The Exhibition will conclude on November 4.