Westmead Fertility Centre has handed Today the Brave an integrated remit across strategy, creative, design, media, social and PR.

As agency of record, Today the Brave will work in partnership with the fertility clinic to break the silence around infertility and raise awareness of innovative fertility treatments.

"We are ready to tell aspiring parents about our effective fertility treatments, state-of-the-art equipment and a highly experienced team – the platform for success. I have been inspired by Today the Brave’s ambitious creative vision for Westmead Fertility Centre and I am confident that together, we will take the brand to new heights" said CEO of Westmead Fertility Centre, Dr Lindsay Gillan.

With one in six Australian couples affected by infertility, The Assisted Reproductive Technology (ART) market in Australia is growing rapidly - one in 18 babies born in Australia is now conceived via ART. Revenues at fertility clinics in Australia are projected to climb to $856m over the next five years, driven by a rising maternal age and an increased demand for egg freezing.

"We are ready to flex our full service offering, showcasing the quality, accessibility and innovation of the centre. As Westmead Fertility Centre continues to lead and innovate in the booming reproductive space, we are looking forward to extending this innovation mindset into their creative, strategy and media activity." said Partner at Today the Brave, Celia Wallace.

The appointment adds to a series of wins for Today the Brave, with new business from Carnival Cruise Line, News Corp, HOYTS, the University of Sydney and TRUE NORTH.