Cartology has revealed the finalists for the 2024 Campaign of the Year Awards, which are set to return this November, celebrating the most effective use of Retail Media across Woolworths Supermarkets and BIG W.

The awards will include the BIG W Campaign of the Year Award alongside the Woolworths Supermarkets Campaign of the Year Award and four category winners. The categories include Best Digital Strategy, Best New Product Development Campaign, Best Omnichannel Campaign under $250k, and Best Omnichannel campaign over $250k.

The finalists for the awards have been announced, with brands such as Beiersdorf, Nestlé Purina Petcare, Primo, Lactalis, Nutra Organics, Snack Brands Australia, Unilever, Kenvue Listerine, Mutti, Reckitt, Arnott’s Group, Asahi Lifestyle Beverages, Coca-Cola Europacific Partners, Patties Food Group, Hanesbrand, Lego, McBeauty, and Microsoft shortlisted. The awards will be celebrated on 19 November at Sydney’s Museum of Contemporary Art.

Tony Prentice, Cartology Director of Client Partnerships and Sales, is a judge for the 2024 Campaign of the Year. "The quality of nominations we received this year was truly exceptional, showcasing remarkable depth of creativity, innovation, customer-centricity and of utmost importance - effectiveness. We were pleased by the clever use of customer insights to address brand and commercial challenges head-on through strategic solutions and the outstanding results achieved both in terms of business outcomes and customer experience, in-store and online," he said.

"Each year, we're seeing growth in the calibre of work submitted for the awards program. The depth and sophistication of insights addressing real brand challenges continue to impress, showcasing innovation that propels retail media effectiveness. To all the nominees and our valued partners across Woolworths Supermarkets and BIG W, thank you for your ongoing partnership and for raising the bar yet again."

The 2023 Campaign of the Year Awards winners were Coca-Cola Europacific Partners, Vittoria Food & Beverage, Peters Ice Cream and Nestlé Purina Petcare.

This year's full list of finalists are;

Best Digital Strategy Beiersdorf Nestlé Purina Petcare Primo Back to School

Best New Product Development Campaign Lactalis for Paul’s High Protein Nutra Organics Snack Brands Australia for Thins Onion Rings Unilever for Lynx Fine Fragrances

Best Omnichannel Campaign under $250k Kenvue Listerine for Kissterine: Valentine’s Day Mutti June Pasta Sauces Reckitt for Vanish x Upparel Unilever for Omo / Rexona Netsetgo partnership

Best Omnichannel Campaign over $250k Arnott’s Group for Shapes XBOX Asahi Lifestyle Beverages for Pepsi Titan Coca-Cola Europacific Partners Patties Food Group for Four n Twenty

BIG W Campaign of the Year Hanesbrand for Bonds Lego McoBeauty Microsoft for Xbox