Block, the parent company behind Square, Cash App, TIDAL and Australian buy-now-pay-later Afterpay, has appointed Alice Coulthard as its Corporate Communications lead for APAC.

Coulthard joins the multinational fintech, which is owned by Twitter founder Jack Dorsey, after more than two years as General Manager for social media agency We Are Social.

She shared the news of her new role in a post to LinkedIn. "After nearly two and a half years, I recently wrapped up my time as GM with the formidable team at We Are Social. A team here in Sydney, and across the globe, with incredible smarts, a passion for producing creative that truly cuts through and most importantly an amazing group of humans - I will truly miss turning up with you all each day," wrote Coulthard.

The move marks the first time Coulthard has worked client side, with Coulthard's remit to cover the full portfolio of Block brands.

"I couldn't be more excited to jump into the world of fintech," said Coulthard.

The former General Manager (GM) of We Are Social has made a significant career move, joining Block as the new Corporate Communications Lead for the Asia-Pacific region. The GM, who spent two and a half years at We Are Social, is making their first foray into the brand side of the industry after more than 15 years in agency roles. This move signifies a new chapter in their career, as they will now be working with the full portfolio of Block brands.