Demand-side platform StackAdapt has announced a partnership with DoubleVerify's media effectiveness platform to enhance post-impression measurement tracking. The collaboration replaces MOAT's external viewability metrics within the StackAdapt platform, and aims to deliver advanced post-impression measurement capabilities with a focus on viewability and traffic authenticity.

According to the two companies, the integration will ensure StackAdapt's clients continue to access accurate, real-time viewability metrics and robust fraud detection without disruption. DoubleVerify, an MRC-accredited measurement provider, will replace MOAT's external viewability metrics within the StackAdapt platform. DoubleVerify's technology will bolster StackAdapt's internal tools for invalid traffic and brand safety protection.

Michael Shang, SVP of Advertising Technologies at StackAdapt, said the priority has always been to stay ahead of the curve and "provide our customers with the best tools and technologies available".

"We knew we had to align with a partner that not only matches but exceeds our high standards for reliability and accuracy in post-impression measurement. DoubleVerify was the clear choice, given their proven track record and market leadership," he said.

As the digital advertising landscape becomes increasingly complex, Steve Woolway, EVP, Business Development at DoubleVerify, said it’s crucial advertisers have access to reliable, real-time metrics that ensure transparency and drive better outcomes.

"Our collaboration with StackAdapt underscores our shared commitment to delivering the highest standards of measurement, helping advertisers confidently navigate challenges and optimize their campaign performance."

StackAdapt is a multi-channel programmatic advertising platform used by hundreds of brands and agencies around the world. DoubleVerify's leading media effectiveness platform leverages AI and is used by global brands.