Snap has teamed up with Integral Ad Science (IAS) to launch new brand safety solutions that will provide advertisers with more control and assurance over the placement and context of their ads.

Snap and IAS are introducing a post-campaign reporting tool that offers advertisers transparency into the percentage of safe and suitable content their ads are appearing against. This move is part of a broader effort to provide advertisers with more control and assurance over the placement and context of their ads.

CEO of IAS, Lisa Utzschneider, said: "We are excited to partner with Snap to deliver best-in-class measurement solutions for marketers to safeguard and scale their businesses on Snapchat. Snap is focused on developing ad offerings in a premium and safe content ecosystem, and our partnership will give advertisers actionable data to maximize their investment across Snapchat."

In addition to the reporting tool, Snapchat is also launching a first-party brand safety control solution at the pre-campaign level. This solution ensures that mid-roll ads are displayed alongside premiere content on the platform, giving advertisers more control when placing ads within creator content.

These developments come as part of Snap's ongoing commitment to creating a safer and more transparent advertising environment. The partnership with IAS, a leader in digital ad verification, further strengthens this commitment by providing advertisers with the tools they need to ensure their ads are appearing in safe and suitable contexts.

The new tools follow the recent introduction of Snap's 'Less Social Media, More Snapchat' campaign.