Enigma has appointed former New Corp director Chris Stobbs as its new Head of Performance, responsible for leading digital performance across the agency's Sydney, Newcastle, and Brisbane operations, with a focus on client media strategy and business growth.

Stobbs brings over two decades of experience in digital, marketing, and performance media to the full-service independent agency. During his time at News Corp as Director of Digital Performance and Ad-Technology he led teams across performance media, customer success, ad operations, advertising product, and technology. He has also held leadership roles at News Xtend, managing multiple digital, data, and customer success teams, and at 1000heads, where he was the APAC Head of Social and Content Strategy.

"Chris has a wealth of experience in the digital and performance media sector and has established himself as highly experienced, knowledgeable, and innovative in the space. He is well-known for his ability to lead at a high level and deliver results and outcomes for clients and we are delighted to have someone of his calibre on the Enigma team," said Enigma Founder, Lisa Sutton Gardner.

Stobbs will work closely with Enigma’s newly appointed Executive Director of Digital, Data & Technology, Ren Frisby, who will lead the digital acceleration at the agency. Enigma's next-generation digital services offering is set to launch in July.

"I’m confident that Chris will significantly enhance our digital media operations. His knack for advanced ad tech and strategic planning will kick our growth into gear, sharpen our media strategies, and expand our industry connections. And with Chris leading the charge of our performance media offering, we’re set to attract new clients, and boost results for existing clients, all while ramping up our team’s expertise," Sutton Gardner said.

Stobbs' appointment follows several significant hires for Enigma in recent months, including the appointment of former The Monkeys and Emotive staffer Ciaran Miller-Stubbs as Executive Director, and Havas creative Matt Ennis as Creative Director.

"Joining the Enigma team was a no-brainer. As someone who thrives in highly innovative, customer-centric environments, Enigma’s dedication to ground-breaking work and driving results for its clients makes it a good fit. I’m looking forward to working closely with the digital teams across the business to develop new strategies, and to look at ways to grow Enigma’s performance media solutions," Stobbs said.

Stobbs' appointment is effective immediately.