Adtech business GumGum has launched a new unified solution that brings together its three main product lines: GumGum Contextual, GumGum Attention, and GumGum Creative.

The new flagship GumGum Platform has been introduced alongside the Mindset Graph, a predictive data engine that aligns consumer mindsets with advertiser goals. Both the GumGum Platform and Mindset Graph are available either through the platform or as standalone solutions.

The new products aim to deliver relevant, privacy-respecting ads that enhance user experience and empower brands to drive outcomes: GumGum Contextual utilises AI to detect contextual signals, ensuring ads are relevant and suit the content being viewed; GumGum Attention measures ad attention, linking campaign effectiveness to real-world outcomes; and GumGum Creative delivers high-impact, attention-grabbing ads that capture consumer interest.

The Mindset Graph identifies ideal contexts, topics, and keywords for ads in real-time, based on content experiences at that moment. GumGum's creatives run across 40,000 publisher partners and reach more than 820 million unique individuals per month.

"Old-school, identity-based targeting is all data and no insight," said CEO of GumGum, Phil Schraeder. "The GumGum Platform and Mindset Graph change that by providing access to contextual, attention, and creative solutions that deliver ads that truly resonate—right time, right mindset, no stalking required. We're proving you can build genuine connections without invading people's digital lives. It's advertising technology that respects your privacy and actually works.”