Cedara has appointed Steve Alpe as Director of Partnerships for Australia and New Zealand as the Carbon Intelligence Platform looks to expand the presence of its in the ANZ market.

Alpe brings over 15 years of experience in leading global strategic initiatives and business development, including a decade in the ad tech industry across Australia and New Zealand.

In his previous role as Partnerships Director ANZ at Seen This, Alpe championed sustainable practices, resulting in a 62% year-over-year growth for the business and widespread adoption of sustainable technologies among independent agencies, premium publishers, and ad tech companies. Alpe has also held key positions at Inskin Media (now part of Azerion) as the Head of Trading ANZ and served as the Commercial Platform Director ANZ at Big Mobile.

"I am honoured to join Cedara, a company that shares my commitment to driving environmental impact and shaping a greener advertising marketplace. The sustainable economy is the future, and Cedara's platform offers a comprehensive solution to measure and mitigate carbon emissions across all media activities. I am excited to work with agencies and brands, along with their media suppliers, to provide actionable data for decarbonizing the marketing supply chain," said Alpe.

Cedara is a Carbon Intelligence Platform that assists businesses in decarbonising and building a more sustainable future. It measures carbon emissions for businesses and develops a path to net zero. Cedara also maps the carbon intensity across supply chains to empower investment teams to decarbonise the supply path across their goods and services. Founded in 2021, Cedara is headquartered in New York City with offices in the US, UK, France, Germany, and Australia.

"We are thrilled to welcome Steve to Cedara to help us expand our commercial activities in Australia and New Zealand. Steve's industry expertise and experience working with sustainable media make him a perfect fit to tackle sustainability in advertising in these markets where there is already pressure coming from regulatory and industry bodies," said David Shaw, Co-Founder and CEO of Cedara.