Amazon Publisher Services (APS) has launched a suite of new AdTech capabilities, making Amazon Publisher Cloud available for streaming TV and web publishers with streamlined access to more ad buyers for streaming TV publishers. APS has also announced the open beta launch of Signal IQ.

Unveiled at APS' annual summit in New York, Amazon Publisher Cloud is set to be available in June 2024. The platform will provide streaming TV and web publishers in the US and Canada with a privacy-focused collaboration with Amazon Ads to optimise planning, activation, and measurement of streaming TV and display campaigns.

APS also introduced new features for Amazon Publisher Cloud, including Audience Collaborations, Omni Audiences, integrations with third-party ad identity providers, Automated Deal Curation, and new in-flight performance metrics.

Signal IQ, a new measurement solution, aims to help digital publishers assess and improve the impact of their supply-side signals. It is now available in beta in the US, Europe, and Japan for qualifying web publishers that have at least one active Ad ID vendor connection via APS Connections Marketplace.

APS has also extended its Transparent Ad Marketplace (TAM) to support all APS streaming TV publishers, enabling streamlined demand and deals. TAM is now available in beta to all US and Canadian APS streaming TV publishers.

"We built Amazon Publisher Services to empower publishers with advanced technology that maximises their earnings potential transparently and efficiently. Publishers today face complex challenges like delivering relevant ads and demonstrating performance amid a rapidly evolving ad landscape," said Director of Amazon Publisher Services, Scott Siegler.

Chief Product Officer at Flywheel, Christine Gambino, said: "The ability to collaborate directly with publishers in a privacy-enhanced manner easily unlocks huge value. Activating Omni Audiences across APC-connected publishers helps drive more efficient reach among key consumers for our brand partners."

"With Signal IQ, publishers gain transparency to understand what signals drive performance so they can optimise addressability and approaches to audience packaging and create more value for brands," said Siegler.

VP Programmatic Revenue at Hearst Newspapers, Mike Irenski, said: "Hearst Newspapers gained valuable insights into the impact of third-party IDs and signal fidelity across our inventory. This allowed us to advance our entire addressability strategy, focusing on deal creation, floor optimisation, and investments in first-party attributes to enhance the bid stream."

"The capabilities announced today underscore our commitment to publishers through continued invention, new demand channels, and measurement solutions that drive material value. We will continue to invest in solutions that enhances customer experiences and create incremental value for publishers and advertisers," said Siegler.