Technology PR agency, The PR Group, has appointed TechCrunch senior reporter, Catherine Shu, as its new Director of Content and Media, based in Taiwan.

Shu will be responsible for overseeing the content services offered by the agency and will play a crucial role in the company's growth across Southeast Asia. She will also work closely with the VC and technology ecosystem.

She has an extensive background in the tech industry, having spent twelve years as a senior reporter at TechCrunch. During her tenure, she covered startups and breaking news from Asia and the United States. Shu's reporting has been featured in esteemed publications such as The New York Times, Barron’s, and The Wall Street Journal.

"Catherine's deep knowledge of the Asian region combined with her networks will enhance our ability to help global technology companies tap the immense growth opportunities that Southeast Asia affords, while also supporting regional companies to expand into new markets," said Caroline Shawyer, CEO and Co-Founder of The PR Group.

Shu said she had always been impressed with the calibre of The PR Group's clients and its approach to storytelling, having worked with the agency for more than a decade during her time as a reporter. "When they approached me with the opportunity and outlined their vision for the region it was something I knew I wanted to be part of and will allow me to continue to build upon my deep connections with startups and VCs. I am excited about the opportunity ahead."

The PR Group, with offices in Melbourne, Sydney, and Singapore, has supported the growth of companies including Accenture, Ripling, Dropbox, Square, GoFundMe, Deliveroo, Temple & Webster, Fiverr, Indeed, RMIT, Domain, Etsy, SEEK, Nextdoor, and Zoho. The agency is a strategic PR and communications consultancy that specialises in creating high-impact communications programs for disruptive businesses across the Asia-Pacific region.

"Increasingly we are seeing more companies turn to us for help in building their content hubs to drive deeper conversations across channels and audiences. Catherine will play a key role in growing this offering and enhancing our ability to help clients tell compelling stories with impact," Shawyer said.