Out of home (OOH) media company, oOh!media, has launched a specialist team to enhance its engagement with advertisers across airport and office environments.

The team will be led by Executive Group Director of Product Strategy, Bel Harper, and Group Sales Director, Chris Freel, who recently jumped across to the OOH business from advertising industry not-for-profit UnLtd.

"Airport and office environments present incredible opportunities for brands to engage with professional audiences. We have created this new team to leverage the synergies of the end-to-end journey between oOh!’s Airport and Office networks to more effectively target specific audience segments," said Harper. "We know that travellers have more free time and attention at the airport and are more likely to be in a purchasing mindset. By connecting the advertising messaging from office to airport to inflight makes that proposition even stronger."

A recent study by oOh!media found that 62% of business professionals work in an office three to five days a week, and 96% fly for business. Over the past year, oOh!media has renewed contracts for over 100 premium office towers across Australia, including partnerships with Brookfield Partners, Walker Corporation, and Investa. The company's national Office network reaches CBD professionals at work through more than 5,000 full-motion digital screens in over 650 Australian office towers.

"Our study shows senior executives are back in the office and actively flying for business. This presents unique opportunities for brands to connect with this cohort along their travelling journeys by using oOh!’s unrivalled Out of Home networks in offices and airports to influence purchase decision making at key points along their commute," said Freel. "By creating a unified team of specialists, we will bring our experience and expertise for agencies and advertisers and drive greater returns on marketing investment."

oOh!media's Airport national network includes all domestic Qantas Club, Business, and Chairmans Lounges, along with Qantas Inflight entertainment and onboard Wi-Fi. The company has made significant investments in upgrading its Qantas Lounge assets across the country and at Melbourne Airport, including launching the 'Queen Victoria', one of the largest airport billboards in the Southern Hemisphere.

With a network of more than 37,000 digital and static asset locations, oOh!media reported revenues of $633.9 million in 2023 and employs around 800 people across Australia and New Zealand.