Full-service creative communications agency, iD Collective, has teamed up with Danish lifestyle brand, Flying Tiger Copenhagen, to introduce the brand to the Australian market. Flying Tiger Copenhagen, known for its playful and affordable products, has a presence in 37 countries worldwide. The brand's Australian journey will commence with store openings in Wetherill Park and Shellharbour, Sydney, on December 5.

"iD Collective is excited to be the agency of choice to launch Flying Tiger Copenhagen into Australia. It has been a brand we have all admired for its divine range of products, creativity, and unique Scandinavian design," says Amanda Booth, founder and director of iD Collective.

iD Collective's strategy for Flying Tiger Copenhagen includes generating brand awareness, cultivating connections with Australian shoppers, targeted media outreach, influencer partnerships, and curated store launch events. The strategy also aims to blend the brand's Danish origins with iconic Australian moments and landmarks.

The December 2024 launch marks the beginning of Flying Tiger's expansion into Australia, with more store openings planned for 2025 and beyond.