Coles Liquor is launching its most significant Black Friday sale to date, offering deals across its Liquorland, Vintage Cellars and First Choice Liquor Market outlets. The sale, which runs from today until Tuesday, 3 December, features flash sales both in-store and online. For the first 48 hours, customers can avail a 15% discount site-wide at Liquorland and First Choice Liquor Market online.

The sale encompasses a wide range of products, from award-winning wines to low-carb craft beers. A recent survey by Coles suggests that nearly half of its customers will be shopping online this Black Friday, with 62% actively seeking the best deals. Coles Liquor CEO, Michael Courtney, says the Black Friday sale is aimed at delivering value across the range and providing drink solutions for every occasion.

"We've joined the Black Friday frenzy with amazing, straightforward deals to help make a difference to the cost of raising a glass with friends or sharing a wine over dinner at home when you shop at Liquorland, Vintage Cellars and First Choice Liquor Market," said Courtney.

The sale will feature deals on big brands and popular products, as well as products exclusive to Coles Liquor. In addition to Black Friday savings, Liquorland customers can earn 10x BONUS Flybuys points when they buy from the selected range and scan their Flybuys card in-store or online. This offer ends at midnight on Tuesday, 26 November.

"Over the next week, our customers can expect a great mix of deals across big brands and popular products they know and love. We'll be bringing great offers on brands like Stone & Wood, Penfolds and Johnnie Walker as well as products exclusive to Coles Liquor such as our award-winning Tinnies Beer, James Busby wines, and the outstanding Canard-Duchêne Champagne that's perfect for gifting or enjoying as a celebratory drink," Courtney added.