Digital product agency, Nightjar, has collaborated with electrical solutions producer, ZETR, to develop a new website for the brand to serve as both a sales tool and a resource for specifiers.

ZETR was established in 2017 and is acclaimed by architects and interior designers across Australia and New Zealand. The company recently gained attention at the 2024 Milan Design Week and is poised for global expansion.

The strategy for the website centred on creating a streamlined user experience with dynamic tools and educational content for specifiers. Nightjar developed a more seamless checkout process for ZETR's internal operations, enabling customers to request personalised quotes for any product within the ZETR range. These quote requests are transmitted to Salesforce via their API, generating leads for the ZETR team.

ZETR and Nightjar plan to integrate an E-Commerce layer in the future to enhance the customer experience and broaden ZETR's digital capabilities. The ZETR platform is designed to resemble an art gallery, showcasing ZETR’s commitment to craftsmanship and innovation.

"One of our values at ZETR is collaboration, our creativity is fueled by unique collisions that power innovation. Our relationship with Nightjar exemplifies this - we loved working so closely with the team and truly valued their design and technical expertise. The process was thoroughly enjoyable and the finished platform is a stunning representation of our brand and a tool to drive qualified leads," said Pascale Lamy, Marketing Manager at ZETR.

Head of Innovation at Nightjar, Ahmed Meer, said scalability with pleasing visual aesthetics was the name of the game for the agency.

"We’re so aligned on our design aesthetic and were excited to create something beautiful, understated, and functional, just like the ZETR range of products. It’s a platform that truly delivers the scalability ZETR needs as the business grows internationally," he said.