Hypetap, an Australian influencer marketing agency, has launched Hypetap Intelligence, a new tool aimed at transforming the influencer marketing landscape. The tool provides clients with insights into their target audience, competitive landscape, and the effectiveness of their influencer marketing campaigns.

Hypetap Intelligence analyses over 10 billion data points to offer businesses a deep understanding of consumer trends and behaviours in relation to their brand. The tool provides category-leading market intelligence, deep campaign insights, data-driven insights, and a competitive advantage for brands.

"After running in beta for some time, we are thrilled to launch Hypetap Intelligence, the culmination of years of research and development," said Detch Singh, Founder and CEO at Hypetap. "We saw a distinct gap in the market for brands who want to make smarter, more impactful decisions when it comes to their Influencer Marketing. Our goal is to empower businesses with the intelligence they need to make informed decisions and gain a competitive advantage."

Hypetap Intelligence will be led by Dr Melissa Gray, the Data Science Lead at Hypetap. "Hypetap Intelligence goes beyond traditional metrics to provide brands with a deeper understanding of influencer effectiveness," said Dr Gray. "By analysing billions of data points, we can help brands measure the relevance, context, and cut-through of their campaigns, ensuring they are resonating with their target audience and maximising their marketing investment to drive a commercial return."

Clients already using Hypetap Intelligence include Woolworths Group, Kraft Heinz, Colgate Palmolive, Sanitarium, Life-Space Group, ENGIE, and Dan Murphy’s.

Hypetap is a leading digital agency for influencer marketing, content, social media and data, working with brands and organisations such as Colgate Palmolive, Woolworths Group, State and Federal Government bodies, Kraft Heinz, and Sanitarium.