Tax and accounting service provider, ITP has appointed Reborn as its new creative and media partner. The partnership was established following a competitive pitch process.

Fifty-year-old ITP, which manages over 200,000 tax returns annually and claims $1 billion in deductions, has tasked Reborn with elevating its brand through campaigns for the EOFY and the Paris Olympics.

"Reborn's ability to blend creativity with performance aligns perfectly with our mission to provide top-tier tax services to Australian.," said John Bailey, CEO and Owner of ITP. "This collaboration marks a significant step forward in our efforts to reach and support more clients and our franchise businesses across the nation."

Reborn's scope includes media and creative services for ITP, overseeing integrated campaigns for the national office and providing marketing support for franchises. The first campaigns will be rolled out across BVOD, Radio, DOOH, and Digital platforms, targeting a diverse audience of Australian businesses and individuals.

"Partnering with ITP offers a great opportunity to showcase our integrated approach. By combining strategy, creative, and media under one roof, we aim to eliminate inefficiencies and achieve greater impact. We’re eager to help ITP expand its reach and reinforce its industry standing," commented David Easton, CEO and Founder of Reborn.

Preparations for the EOFY and Olympic campaigns are already underway, with media executions slated for a Q3 launch.