Motio, the operator of digital display networks across Australia, has extended its partnership with the Black Dog Institute for Mental Health Month 2024. This marks the second year of their collaboration. As part of the partnership, a new content series has been launched on Motio's Health, Café and Play networks. The series provides Motio audiences with high-quality mental health information from the Black Dog Institute.

The content, customised for each network, forms part of Motio's editorial content. It provides audiences in healthcare, café, licensed venue, and indoor sports and leisure environments with access to mental health resources. The Black Dog Institute, known for its mental health resources and support for the community, also provides mental health training and tools for health professionals.

Debbie Agnew, Senior Manager for Brand & Marketing Communications at Black Dog Institute, said, "we’re incredibly grateful and proud of this partnership. Motio has provided us exceptional reach and value with access to thousands of people we would otherwise be unable to connect with. Our expert content is displayed in these specialised environments where people are thinking about their mental health but may not be actively engaged. It’s an effective way for ‘Black Dog’ to connect with people in important moments."

Adam Cadwallader, CEO of Motio, emphasised the importance of 'bite-sized editorialised content' for audiences in long dwell time environments. He noted that mental health continues to be a high concern for their audiences, particularly in their Health and Café environments.

Agnew further added, "Motio’s support has enabled Black Dog Institute to reach so many people with our mental health resources and supports for the community, as well as reaching health professionals in those same settings, to promote our mental health training and tools, plus support through The Essential Network for Health Professionals (TEN). The Motio Health network has given us inroads to otherwise hard to reach audiences that can truly benefit from our services and evidence-based mental health support. The Café and Play networks help us reach a mix of the population giving Australians the resources to create better mental health in their lives."