Wotif, part of the Expedia Group, has launched 'The Wotif Great Summer Escape', a multi-sensory escape room in Sydney's Martin Place that sees consumers solving puzzles to step into different travel journeys.

The escape room is part of an integrated campaign, with media strategy led by Spark Foundry Australia and creative strategy led by Emotive. The activation will run for three days in both Sydney and Melbourne, offering participants a chance to experience Australia’s iconic holiday destinations.

Participants will engage in challenges and solve puzzles to unlock doors that reveal a multi-sensory travel journey. For every door unlocked within a three-minute time limit, participants will earn a token, which grants an entry into a prize draw to win a $5,000 AUD Wotif travel credit.

The campaign is brought to life through Out Of Home (OOH), digital, content, and radio, with the creative platform, 'You’re only a Wotif away'. The Wotif Great Summer Escape is in Sydney’s Martin Place from 24 – 26 September and will be in Melbourne’s Queensbridge Square, Southbank, between 8 - 10 October. Those unable to attend the escape room can also enter the draw to win the major prize via the wotif.com website. Other prizes include single use $500 AUD and $250 AUD Wotif hotel coupons.

Natali Kakovska, Spark Foundry Australia Client Partner, commented on the campaign, "Showcasing Wotif in a way that best reflects their playful brand, we aimed to deliver an activation that will cut through the daily grind and inspire audiences. Wotif’s openness to delivering exciting work and their willingness to truly collaborate allowed us to take our media strategy and deliver a unique experience for consumers. This achievement is a testament to the cohesive effort of our agency and media partners."

Darren Wright, Emotive Group Creative Director, said the campaign kicked off with a simple idea: Wotif is a portal to endless possibilities – exactly what you want from a great holiday.

"We first brought this to life with a big OOH-led campaign, showcasing all the adventures you can have with a Wotif holiday. Now, this immersive escape room experience adds that extra fame factor, sparking conversations and building more emotional connection with the brand. The collaboration between Spark Foundry Australia, Emotive, and The Brag Media has been brilliant," he said.