Nova Podcasts has expanded its roster with the addition of two popular podcasts, 'Just for Girls' and 'Where's Your Head At?', from One Daydream Network.

The additions are part of Nova's strategy to strengthen its reach among 18 to 34-year-old listeners, a demographic that is increasingly turning to podcasts for entertainment and information.

'Just for Girls', hosted by Izzy Armitage and Sam Guggenheimer, covers topics relevant to life in one's twenties. The podcast, which garners 100,000 monthly Australian downloads, brings a highly engaged audience of young listeners and social media followers to the Nova Podcast Network.

"Izzy & I are very excited to now be part of the NOVA family! We started this podcast for girls in their twenties who are figuring out life, just like us. Nothing is sacred - we talk about navigating boys and relationships, girl drama, travelling the globe and juggling all of life's curveballs in-between," said Sam Guggenheimer, Co-host of Just for Girls.

'Where's Your Head At?' was created by Love Island favourites Anna McEvoy and Matt Zukowski. The podcast focuses on relationships, break-ups, reality TV, trending shows and more, and has around 70,000 monthly Australian downloads.

"Anna and I are stoked to be back with our NOVA family! We have come a long way since the days of Love Island and so has our podcast - we started as two-single twenty-something-year-olds, and our audience has been through life-milestones, relationships, break-ups and now marriages with us!" said Matt Zukowski, Co-host of Where's Your Head At?

Both podcasts are produced by the newly established One Daydream Network, a premium podcast production company. This marks the beginning of a partnership between One Daydream Network and NOVA Entertainment.

"We're delighted to welcome Just for Girls and Where's Your Head At? to Nova Podcasts. Both shows resonate strongly with younger audiences by offering authentic, engaging content that speaks directly to the experiences and interests of 18 to 34-year-olds. We're seeing significant commercial demand in these segments so, by adding these hugely popular podcasts to the network, we're not only expanding our scale but also providing more opportunities for brands to connect with these audiences," said Adam Johnson, NOVA Entertainment's Chief Growth Officer.

According to Edison Research's 2024 Infinite Dial report, 65% of Australians aged 18-34 have listened to podcasts in the past month. In response, NOVA Entertainment has grown its listenership in this demographic by nearly 10% over the last six months.

All shows are available to stream directly on novafm.com.au and smooth.com.au. 'Just for Girls' and 'Where's Your Head At?' are now part of the Nova Podcast Network, with new episodes dropping weekly.