GetResponse, a global email and digital marketing platform, is getting into the content monetisation game with a new offering designed to assist online educators, solopreneurs, and content creators in creating, marketing, and monetising their knowledge.

The Content Monetisation Platform includes features such as an AI Course Creator, webinars, premium (paid) newsletters, advanced email marketing, and marketing automation. The platform will launch with courses from industry leaders such as Dennis Yu, Michaela Alexis, Dr. Carrie Rose, Erik Huberman, and Michael Barber, as well as GetResponse's own Brand Evangelist, Carlos Gil.

"In the last 25 years, GetResponse has helped nearly half-a-million customers grow their brands with time-saving marketing technology. Our new platform gives creators the same opportunity to build their empire all from a consolidated, simple-to-use platform," said Simon Grabowski, Founder and CEO of GetResponse.

The e-learning market is a multi-billion dollar industry, with more people seeking personal and career development outside of traditional education.

"However, coaches, business owners, and creators have often struggled to market their expertise effectively-that's where GetResponse comes in," Grabowski added.

Gil noted almost half (48%) of creators earn less than $15K a year, which highlights a massive untapped opportunity in online learning.

"GetResponse's Content Monetisation Platform empowers experts in any field to turn their experience and knowledge into a meaningful revenue stream. What truly sets this platform apart are the built-in marketing tools that enable creators to elevate their brand, grow their audience, and monetise their content in multiple ways. It's not just about sharing knowledge-it's about creating a sustainable business," said Gil.

The platform is available to all online educators, solopreneurs, and content creators.

"When creating a solution for knowledge creators, we were particularly keen to solve two key challenges our users were facing. The first is that not every expert in a given field is also an expert in building courses. Hence, we used AI to smoothly and professionally build a course program for each expert, regardless of the area of life they represent. Thanks to this, users can save up to 40% of their working time right from the start," explained Daniel Brzeziński, Vice President, COO, and Head of Product Strategy at GetResponse.

"The second aspect was to solve problems with the monetisation of knowledge itself. From our 25 years of experience, we were able to develop the most effective communication process that accelerates conversion automatically without direct user intervention. In this way, GetResponse users receive not only a tool but also substantive support in the promotion and sales process."