Digital Experience Platform (DXP) vendor, Contentstack, has debuted new native visual building capabilities in its platform.

The new Visual Builder's experience-building capabilities are designed to expedite workflows for marketers, allowing teams to visualise composability across vendors, personalisation, audience impersonation, generative AI authoring, and future iterations of their digital properties.

The Visual Builder offers a suite of tools for users to create and view their work in real-time, across any persona. Developers and designers will also be able to construct components and layouts with drag-and-drop functionality. This new feature complements a series of premium capabilities previously introduced by Contentstack, aimed at helping customers reimagine personalisation at scale.

The company said its 'no fail' promise includes its AI Accelerator program, which promises to take customers from zero to fully deployed with AI in 45 days or less, and Contentstack Academy, which provides business and technical users with the skills and knowledge they need to build superior content organisations.

"I love that we're overcoming an obstacle for our customers. But what I love even more is how this capability combines with personalisation, automation, and GenAI to be true to our North Star: The world's best digital experiences run on Contentstack," said Neha Sampat, founder and CEO of Contentstack.

Conor Egan, VP of Product at Contentstack, added, "Now marketers can build and see what they're doing, which will help them achieve the holy grail of personalised digital experiences at scale, faster."

Contentstack is the creator of the Headless CMS and the Composable Digital Experience Platform (DXP) category leader. Customers include Alaska Airlines, ASICS, Burberry, Mattel, Mitsubishi and Walmart.