Melbourne-based premium car accessories and parts supplier Mars Performance has appointed Local Threads Brand Solutions (LTBS) to handle its digital strategy and implementation.

The brand development agency's remit will encompass digital marketing, content creation, and strategic outreach, with the aim of to amplifying Mar Performance's presence in a highly competitive market.

"We chose LTBS based on its proven track record in driving impactful automotive marketing campaigns and its deep understanding of the automotive sector. From the start we were impressed by LTBS's innovative approach to digital marketing and its ability to tailor strategies that resonate with our target audience. We are confident that LTBS will help us elevate our brand and reach new heights in the automotive market," said Founder of Mars Performance, Rui Wang.

LTBS founder and brand developer, Adam Baodunnov, said: "Its reputation for quality and relentless pursuit of innovation makes it an ideal partner for us. We are passionate about working with brands that share our vision for excellence and innovation. Mars Performance's commitment in delivering top-tier products and its forward-thinking approach to the automotive industry align perfectly with us. We are eager to bring our marketing expertise to the table and help Mars Performance achieve even greater success."

The partnership marks LTBS's first foray into the automotive category, adding to its diverse client portfolio which includes Sinks and Bowls, Mantaray Coffee, Digital Reserve, Ausgo, Furb, and Artspire Home.