VML has been appointed as the agency of record for Perth's Cockburn Gateway and Belmont Forum shopping centres, both owned by Perron Group and managed by JLL WA.

VML's remit will see the creative agency collaborate with JLL's marketing team to develop a brand strategy and create a distinctive creative presence for both centres.

The focus of the partnership will be on developing communications and experiences that strengthen connections with local communities and visitors. This includes brand campaigns that showcase each centre’s uniqueness, as well as developing creative content for seasonal and tactical campaigns.

Portfolio Marketing Manager at JLL, Stacie Thomson, said, "By crafting unique brand strategies and creative, we aim to deepen connections with our communities and deliver continued meaningful value for customers in the trade areas for both Cockburn Gateway and Belmont Forum.”

VML Brisbane and Perth Managing Director, Adam Kennedy, said: "We are excited to work with Cockburn Gateway and Belmont Forum to develop work that reflects the unique nuances of their communities. Our goal is to deliver exceptional brand strategies that connect with each location’s local communities and support long-term growth."