Domain has partnered with Howatson+Company to launch a new campaign aimed at helping Australians navigate the complex housing market.

The campaign supports the property platform's existing brand spots featuring Rose Byrne and Bobby Cannavale, building on the 'Know what we know' brand platform, which acknowledges the intricate choices and compromises people make when buying a home.

By leveraging Domain's suburb insights data, Domain and Howatson+Company have been able to create relevant, contextual stories showcasing the most prominent features of each area. The campaign utilises proximity Out-of-Home (OOH), radio, and social as wayfinding devices, with more than 280 variations of the OOH and 18 variations of radio live in the market, each personalised to the location.

"At Domain, our purpose is inspiring confidence in life’s property decisions. We know the market is challenging, and that people need to make trade-offs to find what’s right for them. Things like more room vs proximity to schools vs a shorter commute. We wanted to reflect the real world choices people are making and use Domain’s data to bring this to life," said Chief Marketing Officer and Managing Director - Consumer, Domain, Rebecca Darley.

"Bec and the Domain team have a genuine ambition to help reflect the real challenges people face in the property market. It’s exciting to continue to build on the ‘Know what we know’ platform for Domain," said Howatson+Company Deputy CCO, Richard Shaw and ECD, Jeremy Hogg.

This campaign is a step forward in Domain's efforts to provide Australians with the necessary tools and insights to make informed property decisions, acknowledging the real-world trade-offs that come with buying a home.