Forethought, a marketing advisory, strategy and analytics firm, has announced new hires and promotions for its BrandComms.AI offering. The Generative AI platform generates creative ideas based on consumer behaviour and is tested with real consumers.

Isobell Roberts has been promoted from Head of Digital and Communications to Creative & Communications Director after spending the last year co-leading the platform's development. Zoe Dyer, who has been with Forethought since 2022, has moved up from her role as Designer to AI Creative Engineer.

New hires include Annie Dang as Senior Platform Developer, who comes from Nektar.ai in Singapore, where she was a Senior Software Engineer. A specialist in software development, machine learning and cloud infrastructure, Dang's 12-year career also includes stints in Seoul and London. Thomas Berard has also joined forethought as AI Designer, after a career working collaboratively alongside Sony Music, Cirque Du Soleil, Jason Derulo, Eskimo Joe and Slash from Guns N Roses. Isabella Wills, a recent Bachelor of Design graduate, is currently working towards a Graduate Certificate in Programming and Development and rounds out the new team.

"BrandComms.AI is trained on Forethought’s 30-plus years of marketing science methodologies, all delivered in a single platform. So, it demands the best, smartest and most innovative team to deliver on this legacy, and the diverse range of skillsets we have here will do exactly that," said Ken Roberts, Forethought Founder and Executive Chairman.

"As Gen AI technology rolls on – and scepticism about other products rises – we are confident our offering is at the forefront of game-changing marketing effectiveness, in part, because of our rich Content Store feeding the inputs required to produce creative concepts. I am excited to be able to promote Isobell and Zoe, and to welcome our new members to the team."

Forethought's BrandComms.AI platform has been well-received since its launch in May, according to Daniel Lord, Forethought Partner and Head of Product.

"We’ve been pleasantly surprised by the response BrandComms.AI has received from clients and partners since its launch in May. These appointments are another step in ensuring brands and their agencies can be confident that our platform is robust, tested and secure," he said.