The Queensland University of Technology (QUT) has launched a new brand campaign to refresh the university's long-standing creative platform, ‘The University for the Real World’.

The 'Real is' campaign aims to address the disconnect often experienced between academic learning and real-world application, highlighting how QUT prepares its students to shape the future.

Created in partnership with VML, the campaign features unique QUT stories about real-world impact, learning innovation with QUT You, QUT’s first-of-its-kind new Faculty of Indigenous Knowledges and Culture, the rise of new courses like vertical degrees, and a focus on eSports and sustainability. The campaign includes a 30” film, high-impact out-of-home, social, and digital advertising.

Executive Director of Marketing and Communication at QUT, Xavier Amouroux, said: "At QUT, we believe that education should be real, relevant, and reflective of the world we live in. The ‘Real is’ campaign encapsulates our commitment to real-world learning that prepares our students for the opportunities of the future. The ’Real is’ campaign has the authentic journeys of our students and alumni at its heart, showcasing how QUT has helped them navigate and shape the real world."

Managing Director of VML Brisbane, Adam Kennedy, said: "It’s a privilege to work on such an enduring brand platform and give it new meaning for the next generation of students. This work reaffirms QUT as the leaders in real-world learning."