Marketing tech SaaS company Videobot has announced the appointment of Jani Engberg as its new Chief Commercial Officer. Engberg will be responsible for leading Videobot's strategic direction, with a focus on expanding its short-form video chatbot platform into a leading enterprise tool for media houses and creative, digital, and ad agencies.

Short-form video content now makes up 80% of internet traffic and has become a crucial tool for brands to engage their audiences across digital channels. Videobot's technology provides agencies with the means to connect various touchpoints into an omnichannel approach, reaching larger and more versatile audiences.

"Jani’s experience and expertise are pivotal in our ambition to establish videobot technology as a key part of agencies’ toolkit for creating a truly engaging omnichannel customer experience," said Anssi Kiviranta, co-founder of Videobot.

Engberg brings a wealth of experience from his previous roles as CSO and Partner at marketing communications agency Republic, Development & Strategy Director at media and marketing group Dentsu, and CEO of Carat Finland. His appointment comes as Videobot aims to capitalise on the growing demand for interactive and engaging content in the digital space.

"Brands must be able to help, inspire, and tell their stories in a novel way. Short-form video has proven to be the format digital consumers prefer when engaging with brands today, for example, in social media. It is no longer good business sense to produce generic content with traditional methods on static websites, on which the users spend very little time. The interactivity of Videobot’s technology introduces a game-changing component that enhances engagement through individual choices. I see huge potential in partnering with agencies and major media houses to help them reach consumers on a deeper level," said Engberg.

Founded in 2022 by Anssi Kiviranta and Matias Mäenpää, Videobot has achieved significant international growth in less than two years, with over 200 large and mid-sized client companies in almost 20 countries. The company aims to revolutionise online customer engagement by merging short videos and chatbots, providing a more interactive and engaging platform for brands to connect with their audiences.