MG Motor Australia has partnered with Are Media's ELLE Australia to unveil its new MG3 hybrid car at an in-person launch event in Sydney on 12 June.

The first generation of the MG3 was launched in 2018, and this latest model is eagerly anticipated by industry insiders and consumers alike.

The launch campaign will be delivered in partnership with Joy Agency, encompassing a public relations campaign, influencer marketing, social content, podcasts, and digital and editorial content from ELLE. The event will not only showcase the next generation MG3 but also celebrate the next frontier of Australian creatives, handpicked by ELLE Australia.

"We are thrilled to be partnering with ELLE Magazine and so excited to be launching the eagerly awaited and all new hybrid and petrol powered MG3. This model is the newest entry into our hybrid range and combines everyday practicality with uncompromising performance, safety and affordability. We cannot wait to show it off at our joint launch event with ELLE Australia, which is as focused on excellence in design, innovation and progress as we are," said Brand Manager for MG Motor Australia, Laura D'Aspromonte.

"ELLE Australia is all about celebrating the new, now, and next, qualities we proudly share with MG. Our focus on finding, fostering and showcasing the next generation of talent makes us the perfect partner for MG and we are very excited to be working with them on the launch of the new MG3," said Are Media General Manager of Fashion and Beauty, Nicky Briger.

The event, which will host 300 of the next generation of Australian creatives from the acting, music, beauty, fashion, and design worlds, will be featured in the September issue of ELLE Australia. Six rising stars will be honoured at the event: The Style Star, The Future of Beauty, The Trailblazer, The Modern Icon, The Next Big Thing, and The Game Changer.

ELLE Australia Editor, Grace O'Neill, said" "The relaunch issue of ELLE Australia in March this year was a tribute to the next generation of young Australian creatives. We consider ourselves an incubator of Australian talent, from music to film, fashion to art; we are the first to spot them and we nurture them. The MG3 launch will be a celebration of both young creativity and auto innovation!"