Online digital health provider, hub.health, has launched a new brand identity, aimed at better reflecting the company's commitment to creating inclusive and accessible healthcare solutions. The rebrand includes a refreshed logo and website design, led by in-house Creative Lead, Aaron Nielsen.

The rebrand follows a period of growth and further investment into parent company Midnight Health. The new brand identity is designed to represent hub.health's core brand principles of simplicity, innovation, and inclusivity.

"We wanted our brand identity to represent hub.health's core brand principles, being simplicity, innovation, and inclusivity. The newly revitalised platform is designed to ensure that even more Aussies, no matter where they are, can easily access the care they need, when they need it," said founder, Nick Blair.