DDB Melbourne has locked in two new senior creative positions, promoting Giles Watson and James Cowie to the new posts.

Watson, who has been with DDB Melbourne for two years, has been appointed Deputy Executive Creative Director while Cowie has been appointed Creative Partner – Head of Copy.

Watson has made significant contributions to DDB Melbourne, working with clients including Porsche, Movember, Funlab, the National Gallery of Victoria and Dulux. He has previously worked for agencies including Howatson & Co, Clemenger BBDO Melbourne and various agencies in Dubai and London. Watson is ranked at number eight at D&AD, with acclaimed campaigns including triple Yellow Pencil winning Matilda Bay Rejected Ales, and most recently Movember’s Mancestry, and Porsche Taycan Arcade.

Cowie meanwhile, has been instrumental in the revitalisation of the Coles brand at Smith St. for DDB Melbourne, and has contributed to many awarded campaigns across the group. Cowie was previously an Executive Creative Director at Deutsch NY for nine years, running global creative for Budweiser Football.

The DDB Group Melbourne creative leadership team now includes Watson, Cowie, Creative Director Cam Trollope, Creative Director Becky Morris, and Creative Services Manager Sarah Tonner. Both appointments are effective immediately.

Commenting on the appointments, Psembi Kinstan, said, "The promotion of Giles will be no shock to anyone that’s worked with him, and for those that haven’t, this promotion is designed to ensure more of our clients and teams across the group get exactly that opportunity.

"For too long, to the detriment of the Australian industry, there’s only one way to progress your career as a creative, and that’s through people management. I believe passionately in the role of craft to make all our work better, and passionately in our responsibility to show all creatives that there is more than one path to take in a creative career. I feel privileged to work alongside our Cowie and our growing creative leadership team."