Mindshare Melbourne has appointed Tess Eastcott as managing partner on the National Australia Bank (NAB) account, handing her responsibility for leading one of the agency's longest client partnerships. Her remit will include driving continued growth and scale for the financial institution.

Eastcott joins the GroupM media agency from PHD, where she spent nearly three years as group business director, leading the Asahi account. She has previously held several General Manager roles during an eight year tenure at Dentsu.

The appointment marks Eastcott's return to the GroupM stable, having started her career with Mediacom in 2006, and returning for a second stint in 2010.

"We’re excited to welcome Tess to the Mindshare team! Her leadership and client expertise are highly regarded in the industry. Our partnership with NAB is one we value immensely, and we’re excited to see how Tess will lead us forward as we continue to evolve and grow together," said Mindshare Melbourne Managing Director, Christian Solomon.

Eastcott will work closely with the agency team led by Mindshare Melbourne Managing Director, Christian Solomon, and GroupM.

"I’m looking forward to working with one of Australia’s most recognisable brands in NAB, which continues to do impactful and exciting work in the financial services sector. It’s also a pleasure to join Maria, Chris, Mark and the Mindshare team whose commitment to driving Good Growth and delivering client transformation has seen them generate real momentum in the industry," said Eastcott.

Mindshare has had a close partnership with NAB for more than a decade, with the duo recently winning an Effie for the ‘Wild World - More than Money’ campaign in the Return on Investment category.