Lipton Ice Tea has partnered with DDB Group Sydney to launch a new campaign that invites consumers to submit their best examples of corporate jargon for a chance to win various experiences, termed 'work cleansing escapes'.

Titled 'Jargon Junket', the campaign employs a custom-built jargon scanner to collect buzzwords from office workers. The technology, developed by DDB Group, can identify over 130 phrases, including 'ping me', 'circle back', 'smarketin', and 'fast-follow'. Each collected buzzword increases the chance for workers to win one of five 'Jargon Junkets'.

Lipton Ice Tea Marketing Manager, Kate Taylor, said: "Workplace jargon might be unavoidable, but that doesn’t mean we can’t have fun with it. The Jargon Junket is our invitation to Aussie workers to ditch the grind, embrace the joy of summer, and let Lipton Ice Tea take them on an escape like no other."

The 'Jargon Junkets' include experiences such as interacting with Yaks at the Mount Everest base camp, fruit picking in the Daintree rainforest, flying in a Mustang Fighter jet, getting a tattoo in Tokyo, or dining at Flower Drum’s chef’s table in Melbourne. The campaign will run until the 18th of December, with winners announced on the 23rd of December on the campaign's website.

"Lipton Ice Tea is in the mood transformation business so when we found out that the recent increase in corporate jargon use in the workplace was sucking the life force from our workforce, we thought we should do something a little extra," said Tom Lawrence and Samuel Raftl, Associate Creative Directors of DDB Sydney.

The new work includes a film featuring a Lipton Ice Tea travel agent named the 'Jargon Junketeer', directed by Madeleine Purdy of Good Oil.

"This idea is a genuine game changer, with the power to shift paradigms, amplify brand saliency, disrupt the category at every touchpoint end-to-end, and streamline a holistic brand narrative," said Chief Creative Officer of DDB Sydney, Matt Chandler.