Principle Media Group (PMG) last night unveiled their new Burnley office to a crowd of over 60 of Melbourne's key publishers, as the independent media agency looks to set itself up for further growth in its sixth year of operation.

Launched in 2019, PMG has grown to over $170m in billings, counting Sportsbet, Bob Jane T-Marts, Swisse, Lottoland and Netball Australia among its clients. The agency has more than 20 clients and has a team of over 40 people serving clients in both the Melbourne and Sydney markets.

"We launched PMG five years ago as a professional services agency whose expertise is in media. Our goal is to help our clients outgrow their competition, and we have pioneered the Plan To Grow method, to facilitate this. We believe that we have codified the role media plays as a growth driver for business," said Chris Nolan, founder and director of PMG.

The new office is located at Botanicca3 in Swan St Burnley, a new office precinct that also houses businesses like Bunnings, Country Road and David Jones. Botanicca3 boasts a five-star energy rating and high-end facilities for employees, aligning with PMG's commitment to providing a conducive work environment for its team.

PMG's senior leadership includes Chris Nolan, former COO of Publicis Media in Australia, Di Richardson, former Chief Strategy Officer of UM Worldwide New York, and Peter Toone, former Managing Director of Starcom Melbourne.

"Tonight marks an important milestone for PMG as we enter our sixth year in business, and the first in our new office. We believe we have built a sophisticated proposition to help our clients succeed. Coupled with the experience of our team, we think we are well set up for future growth. Our publishing partners here tonight play a key role in that growth. We deeply value those relationships, and our ability to work together to unlock strategic and emerging solutions for our clients competitive advantage," said Peter Toone, Managing Partner at PMG.