Australian home entertainment retailer JB Hi-Fi has chosen Amperity's AI-powered Customer Data Platform (CDP) to drive its first-party data strategy. The partnership aims to bolster JB Hi-Fi's commitment to building a robust data foundation for automated orchestration, intelligent segmentation, and predictive modelling.

Amperity's CDP will assist JB Hi-Fi in unifying and optimising its first-party data, while maintaining privacy commitments. The platform's flexible Lakehouse architecture will enhance customer data operations, including identity resolution, AI-assisted tasks, pre-built data assets, and personalisation.

"Amperity's CDP will help us unify and optimise the utility of our valuable first-party data whilst maintaining our commitment to privacy. This partnership aligns perfectly with our goal of enhancing customer experiences through data-driven decision making," said General Manager Marketing - Digital at JB Hi-Fi, Emma Caneva.

The partnership also marks a significant step towards unifying JB Hi-Fi's first-party data and building a scalable foundation for more personalised engagement. This will enable the retailer to better understand and meet the changing needs of its customers across all channels.

"At JB Hi-Fi, we're committed to always delivering great experiences for our customers and look at data-driven insights to help enhance our ability to do this. Our partnership with Amperity marks a significant step towards unifying our first-party data and building a scalable foundation for more personalised engagement that will enable us to better understand and meet the changing needs of our customers across all of our channels," said Marketing & Online Director at JB Hi-Fi, Gary Siewert, Gary Siewert.

"The customer data landscape is evolving rapidly. Many retailers have struggled with fragmented data, limiting their strategic potential. Our partnership with JB Hi-Fi addresses this challenge head-on. Amperity's composable solution streamlines data management, empowering JB Hi-Fi to focus on innovation rather than data wrangling," said Area Vice President, APAC at Amperity, Billy Loizou.