Medium Rare Content Agency's specialist marketing arm, Storyation, has promoted Simone Aquilina as its new General Manager among a trio of executive promotions.

Aquilina, who joined Storyation in 2022 as Commercial Director, brings over two decades of experience to the role, with previous leadership positions at Australian Geographic, Are Media and Bauer Media Group.

"Not only does Simone have decades of experience in content, but she has the ability to create a valuable return to our clients’ investment in content that makes her the perfect fit," Managing Director of Medium Rare Content Agency, Nick Smith, said. "She’s been a driving force of the success of Storyation, bringing new business and specialisation to the agency."

In addition to Aquilina's appointment, Storyation has named Katie Goss as Head of Content responsible for leading content marketing strategies. Elissa Kent has also been promoted to Head of Partnerships, charged with steering the client partnerships team.

These changes come as the agency has expanded its content service offering over the past two years and plans to continue creating award-winning content with its specialist team.

"Good quality content and strategy is fundamental for a brand's success in today's market," Aquilina said. "We have successfully widened our content service offering over the past two years, and with our expanded specialist team, we look forward to continuing to create award-winning content for our clients."

Storyation was acquired by Medium Rare in 2019, becoming a wholly-owned subsidiary of News Corp Australia. The agency's key clients include Virgin Australia, James Hardie, hipages, King Living, Journey Beyond, Hello Fresh, Viva Energy, Medibank, Melbourne Symphony Orchestra, Bunzl and Nespresso.