Connecting Plots has snatched up Kent Pearson from GROUND to lead its social offering, a.glo.

Pearson's role will expand the business unit’s remit from social performance creative into always-on social, influencer, creator and content partnerships.

Pearson previously held senior positions at TBWA\Eleven and GROUND, where he worked on client growth for Bumble and Pet Circle. His remit is to use social and influencer marketing to deliver brand growth and sales for clients.

a.glo offers capabilities including always-on performance creative and media, always-on social media management and channel specific creative. a.glo holds partnership accreditation with Meta and Snap Inc. and is a foundation partner of the TikTok Creative Exchange (TTCX).

Pearson has designed 'Glow Up, Glow Out', a.glo’s new influencer offering, which applies marketing science and full-funnel thinking to influencers and content creators. The new influencer product has already been rolled out to a number of clients.

Co-Founder & CEO, Connecting Plots, Tom Phillips, praised Pearson's technical understanding and strategic know-how.

"Kent has a reputation for his technical understanding and strategic know-how. He is supremely talented in connecting influencer and content creator activity to business impact. We are beyond excited to have him join the team and grow the a.glo offering further," he said.

Pearson expressed his excitement about joining the team. "Tom and Dave have built a great reputation for social that delivers genuine business impact and I’m excited to bring my expertise to build upon that specialist social and content offering further."