72andSunny is launching a new service offering, The Strategy Studio aimed at clients seeking advice on driving growth for their brands and businesses.

The Strategy Studio has been rolled out across all of 72andSunny’s global locations, including Sydney, New York, Los Angeles, and Amsterdam. To lead the global consultancy team, 72andSunny has hired two agency alumni, Miné Cakmak and Aviva Mann. Miné Cakmak, the newly appointed Head of Consulting, is re-joining the agency from her role as Group Strategy Director at consultancy FNDR. Aviva Mann, a senior strategist, is joining from design consultancy Landor & Fitch.

The agency said The Strategy Studio aims to leverage international resources to uncover the latest global insights and trends. It is designed to assist client partners with a range of strategic challenges that can accelerate growth, such as identifying growth audiences, developing foundational brand strategies, and creating go-to-market playbooks.

"72andSunny builds modern brands through strategy, advertising and design. We created the Strategy Studio because clients need a deeper level of strategic advice on how to navigate a marketing landscape that’s evolving faster than ever before," said Ross Berthinussen, 72andSunny ANZ CEO. "To engage new audiences and drive growth, clients need to be agile and fast to market, but must also understand the often complex, cultural context they are operating within. That’s exactly what our new offering does."

Berthinussen said The Strategy Studio will also work with companies that need "strategic firepower but not necessarily full-service support, either because they have needs that are bigger than marketing, or because they have in-house creative departments."

72andSunny is Google’s main advertising and strategy partner in Australia and recently secured wins with Stake, MLC, and BCF.