Blobfish International, ANZ's largest sampling network, has announced the appointment of Sam Williams as its new Campaign Co-ordinator. This move comes as Blobfish continues to experience rapid growth and expansion across Australia.

Established in 2015, Blobfish International partners with major tech companies including Uber, Ola, Didi, Uber Eats, Deliveroo, Menulog, and DoorDash, Airbnb and hotels, gyms, pilates, and yoga studios, and office tower environments for brand sampling opportunities. The company has worked with brands including BWS, Coca-Cola, Mars Wrigley Confectionery, Nestle, Optus, Pandora, Red Bull, and Schweppes.

Williams will be part of the company's campaign delivery team, responsible for supporting client service and helping to grow the business. Williams brings to the role qualifications in business and marketing, and has previously worked as an Account Executive in the insurance and finance sector.

Nic Cann, Founder and CEO of Blobfish International, said: "Sam is a fantastic new addition to our business, bringing a genuine passion and enthusiasm for the media sector. He is keen to learn and already demonstrating his value, both with our clients and within the team. I look forward to seeing Sam continue to grow and develop in the coming months."