Market intelligence agency Mintel has announced three key global consumer trends for 2025: 'The Home: Under Construction', 'The Community: Linked Lives', and 'The Globe: Tradition in Transition'.

The trends are based on Mintel's seven Trend Drivers: Value, Wellbeing, Identity, Rights, Technology, Surroundings, and Experiences. The trends are titled

'The Home: Under Construction' suggests that comfort and authenticity in homes will come from celebrating imperfections and individuality. 'The Community: Linked Lives' predicts that communities will exist in a collaborative space that defies physical limits, inspired by what brands and consumers can imagine together. 'The Globe: Tradition in Transition' indicates that the way things have always been done is changing by force as much as by choice, and brands will need to embrace this inevitability to sustain progress and relevance.

Vice President of Mintel Trends, Asia Pacific, Matthew Crabbe, said: "The purpose of 'home’ is evolving, and brands are being put at the forefront to inspire pieces of a home—not a complete home. Consumers are no longer waiting for the perfect functional space to start living. As people rebalance their routines and habits, they are doing so through a lens of optimising their time (e.g. multitasking) and their well-being (e.g. rituals). This contradiction of harmonising productivity with self-care is shaping the future of the home."

Crabbe said: "In the face of inevitable change, people are looking to form stronger, sustainable and long-lasting connections to help them grow resilient to whatever life throws at them. Driven by a need to prepare for everything from climate change events to political shifts, the complexity and unpredictability of these issues make it neither logical nor desirable to tackle them alone. Consequently, social groups have become a necessary part of how people plan for the future, seeking out intentional companionship and collective support."

"Consumers can no longer go about their daily lives without an awareness of the global changes at play, from extreme weather to advancing technology. Brands must be acutely aware of the evolving consumer sentiment that swings between moral values and basic needs. Environmental change, technological advancement and ageing populations will cause significant challenges for consumers. Tensions will arise between generations as Baby Boomers (born 1946-1964) remain active well into old age, and Gen Alpha (born 2010-25) demand attention."