Australian bike retailer, 99 Bikes, has reported an 8% increase in revenue within three months of adopting new AI-based omnichannel and personalised campaign efforts.

The retailer is partnering with SAP Emarsys Customer Engagement to bring more personalised mobile-based engagement to life and specifically its mobile wallet feature to bridge the gap between digital and physical. It's a response to nearly half (49%) of Australian customers now shopping on mobile.

The vendor's AI Product Finder is being used by 99 Bikes to transform complex product data into engaging content.

By optimising the entire marketing process, from customer segmentation to campaign execution and performance analysis, 99 Bikes is using AI-driven insights to identify the most profitable, under-served audience segments. Highly targeted, personalised omnichannel campaigns, delivered in real time, can now create new growth opportunities across different customer lifecycle stages.

99 Bikes has also seen a rise in both average open rates and click rates across like-for-like audience segments.

"With personalised, real-time engagement across all touchpoints, we're building lasting loyalty that helps us stay ahead in an increasingly competitive landscape," Logan McEwan, Head of Marketing at 99 Bikes, said.

According to SAP Emarsys' research, 21% of consumers are loyal to brands that market to them in a personalised manner.

Silvana Tagand, Regional Vice President, APJ, SAP Emarsys, praised 99 Bikes' approach, saying, "I love seeing customers launch campaigns in record time and achieve impressive results, and 99Bikes is no exception.

"What stands out about their approach is how they align with their core 'Philosophies' or guiding values, one of which is AMP: Autonomy, Mastery, Purpose." "They achieve Mastery by unlocking customer insights that help deliver meaningful, timely content across the right channels. And with Purpose, our platform is purpose-built for marketers, enabling 99Bikes to stay true to their mission of enriching mind, body, earth, and soul through the freedom of riding—creating deeper connections and delivering real value to their customers. A true win-win.”

Founded in 2007, 99 Bikes is Australia's largest bike retailer.