MYOB has switched up its agency roster, partnering with M&C Saatchi Group to create a new bespoke agency model called NMBL.

Co-designed by MYOB and M&C Saatchi Group, the new bespoke model combines the agency's capabilities across data, CX, creative, design and PR within a single connected team.

"MYOB has been a part of Australian and New Zealand business success for 33 years," said MYOB Chief Marketing Officer, Dean Chadwick. "As our business enters a new chapter, through NMBL we are focusing on building the products and solutions people in business across Australian and New Zealand are asking for. We're really excited to be working closely with specialists from the M&C Saatchi Group as NMBL."

The business management platform previously worked with Howatson+Company as its creative agency of record, launching the MYOBelieve in partnership with the indie agency at the start of last year.

"At M&C Saatchi Group, we are about building bespoke models around the needs of our partners, and ultimately their users. NMBL enables a connected approach from product design to comms, from buttons to billboards," said Managing Director at M&C Saatchi Group, Ben Harrison. "MYOB is an iconic Aussie tech brand that’s been helping small businesses for over three decades to do big things. NMBL will help MYOB realise its big ambitions over the next 5 years in Australia and New Zealand."

The NMBL team is made up of a strategic selection of M&C Saatchi Group practitioners led by Benjamin Harrison (Managing Director, Re), Steve Coll (Chief Creative Officer, M&C Saatchi Group), Scott Dettrick (ECD M&C Saatchi), Saynaree Oudomvilay (PR & Comms Lead, M&C Saatchi Sport & Entertainment), and Bobbie Gersbach (M&C Saatchi Performance).

"MYOB is laser focussed on helping Australians and New Zealanders in business do big things, whatever big means for them. Small businesses and sole traders are doing it tough out there, so we want the NMBL partnership to help MYOB support more Australian and NZ business people start, survive and succeed," said Chadwick.