Tyro has partnered with Howatson+Company to launch an out-of-home (OOH) campaign that puts the Australian payments company obsession for its merchants onto billboard-sized 'thank you cards'.

Titled 'Eat Pay Love', the campaign build on Tyro's 'Into Business Big Time' brand platform launched earlier this year. The campaign also aligns with the release of Tyro's 'Eat Pay Love' report, which explores Australian consumer habits in the hospitality sector in 2024.

The report, based on a survey of over 1000 consumers, reveals that despite rising living costs, Australians continue to enjoy dining out. More than half of the respondents said visiting their local hospitality venues makes them feel part of their community. One in three respondents are willing to pay more for a meal if the restaurant needs to increase prices to cover rising costs.

The report also found that Australians believe it costs almost $91 a week on average to stay in, with 'new clothes' and 'food delivery' being the first expenses they would cut to afford going out. The OOH campaign's billboards are located near some of Tyro's 71,000 customers.

Businesses featured in this phase of the campaign include Vapiano (Bourke St, Melbourne), The Oaks Neutral Bay, and Cargo Bar, with more to follow in 2025 and beyond.

Tyro’s Head of Brand, Stephanie Brown, said: "At Tyro we’ve been obsessing over Aussie businesses, of all sizes, for the past 21 years. With increased pressure on both consumers and small businesses, more than ever we want to encourage Aussies to continue their love affair with our vibrant hospitality industry and remind them of what joy dining out brings them. That’s why we’re so proud to celebrate the Aussie hospitality scene and our customers through this new OOH campaign. 'Into Business Big Time' is not only a powerful internal motivator but also represents a genuine value proposition for our customers that drives us to deliver initiatives like this."

Established in 2003 with the aim of simplifying payments for businesses, Tyro now serves over 71,000 merchants across Australia with in-store, online, and on-the-go payment solutions.