Gawk Outdoor, an Out-of-Home (OOH) advertising provider in Regional Victoria, is making its first significant venture outside its traditional stronghold with the launch of four new digital billboards in the greater Newcastle area on November 18, 2024.

Gawk's expansion into Regional NSW marks a new chapter for the company, which has been a dominant player in Regional Victoria's OOH advertising sector. The new digital billboards in Newcastle will feature Gawk's signature 'Super8' format, which has proven successful in Victoria.

In line with this expansion, Gawk Outdoor has appointed Sam Brown as the Director of Sales for NSW. Brown, who has a background in media and sales, has previously worked in OOH advertising at JCDecaux and led local sales teams across Newcastle's SCA & NBN Radio & Television stations.

"This is bloody exciting for our business,” said Gawk Director James Course. "These first four panels across the Hunter are already proving popular across local clients since opening presales.”

"We're stoked to bring Gawk's unique outdoor advertising brand to Regional NSW. It's a market that deserves high-quality, impactful advertising for businesses of all sizes, and we know we can deliver that," said Brown.

Founded in 2018, Gawk Outdoor is a family-owned business that has been leading the outdoor advertising scene across Regional Victoria. The company holds more than 50% market share of the Regional Victoria's large format OOH sector. With over 200 digital and static billboard locations, Gawk Outdoor is reaching more people each month, with 20+ digital billboards in key Victorian towns and locations across every major highway in the state.

In 2022, Gawk Outdoor was recognised on the Financial Review's Fast Starters list, highlighting its rapid growth and success in the OOH advertising industry.