Fashion and lifestyle ecommerce platform The Iconic has launched the second phase of its 'Got You Looking' masterbrand campaign, created in partnership with Dentsu Creative and Love Media.

The campaign aims to build on the momentum of the platform's refreshed visual identity and showcase its spring offering across fashion, beauty, home, wellness, and sport.

The first phase of the campaign reportedly resulted in a 10% increase in purchase intent, a 14% increase in onsite traffic, and a 10% surge in app downloads year-on-year. It also boosted brand awareness and preference by 4% and 8% respectively. The second phase of the campaign is designed to build on these results.

"Phase two of our ‘Got You Looking’ campaign takes the bold creativity of phase one and builds upon it. We’ve always been about pushing boundaries and creating a better way for people to shop, and this next phase continues that journey. Drawing on our legacy of setting new benchmarks and creating unforgettable experiences, our latest creative is designed to capture attention and remind our customers why they continue to shop with The Iconic," said Chief Marketing Officer, Joanna Robinson.

The media strategy for this phase has been refined based on insights from the initial campaign effectiveness study. The focus is on enhancing digital media performance through Amplified Intelligence's Attention Prove. Lead channels for this phase are Video and High Impact Digital OOH, supported by High Impact digital display and contextual OOH.

In the final weeks of the campaign, radio will feature a promotion offering listeners a chance to win free tickets to The Iconic’s Sounds of Summer Event.