A recent study by Skyline Social has unveiled the most popular digital marketing tools worldwide. The study analysed over 80 digital marketing tools in more than 300 search combinations on Google Keyword Planner. The search volume for each tool over the past 12 months was examined and then ranked to reveal the top ten most popular digital marketing tools around the globe.

Topping the list is YouTube, with an average monthly search volume of 10,483. Square and ChatGPT follow closely behind as the second and third most popular tools, with average monthly search volumes of 9,656 and 7,370 respectively. Other tools that made it to the top ten include Canva, Adobe Photoshop, Semrush, Zoom, Shopify, HubSpot, and Grammarly. Notably, Google Trends, Mailchimp, and Ahrefs did not make the top ten rankings.

"Interestingly, YouTube has become a vital digital marketing tool, even though its inception was to share videos online. It does make sense for it to rank high in these findings, considering it is one of the biggest media platforms around the world with global appeal," said Ash Davis from Skyline Social.

The study was based on data from Google Keyword Planner, covering searches over the last 12 months between May 2023 and April 2024. The results provide a snapshot of the tools that are currently in high demand among digital marketers.

"Knowing and utilizing the most popular tools can help equip you with the resources and insights needed to improve your marketing and online growth and awareness. These tools can also enhance creativity and efficiency, as many of them are designed to streamline or automate tasks," added Davis.