Supercars has taken the wrappers off its latest TV commercial, featuring on-track moments and the 2024 Supercars anthem, 'Won't Stop', by First Nations artists 3% and Jessica Mauboy.

The 'Unforgettable' brand campaign for Supercars is entering its second year, aiming to immerse fans in adrenaline-fuelled moments of the race. The new TVC provides a preview of the 2024 Supercars anthem, 'Won't Stop', officially releasing on 9 August.

The campaign strategy and TVC were developed with creative agency Wildcard, led by Head of Creative Tom Meredith and Head of Film Guy Martin. The new commercial will start airing nationally tomorrow, a day before Supercars return to international racing at the ITM Taupō Super400 in New Zealand.

Supercars Head of Marketing, Brenda Younes, said the TVC embodied the essence of the competition: raw excitement, fierce competition, and the unyielding passion of fans.

"Speed, power, and precision define the world of Supercars, from roaring engines to daring overtakes. Every moment is a testament to the thrill of competition and we're immensely proud of how that is captured in this commercial. It's a celebration of everything that makes Supercars racing truly unforgettable," she stated.

"This spot explores the unforgettable feeling that Supercars brings when the pedal hits the floor and racing ignites. When we heard Won't Stop for the first time, it was a perfect match full of energy and full throttle. It's one that lasts long in the memory, just like the Supercars experience. We're very proud to drive the campaign for Supercars," added Tom Meredith, Head of Creative at Wildcard.

Mauboy was excited to be teaming up with 3% on this track.

"We've been wanting to collaborate for a while, and now getting to create something this cool together feels like a dream come true. The energy in the studio was electric, and knowing it's become the anthem for Supercars? That's beyond anything we could've imagined and it's the perfect fit for this track. We can't wait for everyone to feel the vibe and hear the roar of Won't Stop," she commented.

The 3% group were equally enthused. "Very few times in your life do you get to live out a dream you've had. Call it manifestation or just hard work paying off, but getting the Jessica Mauboy feature really is the essence of this song. Now it's the theme song for Supercars!? Shake and bake," they said.