oOh!Media has revealed the first three premium advertisers to use its new fully digital Woollahra Out of Home Street Furniture network, the first phase of its Premium Sydney offering.

The network will showcase advertisements from luxury brands such as JLR Australia, MECCA, and LVMH’s prestigious brands Tiffany & Co., TAG Heuer, and Fendi. These advertisements will be displayed across LED screens powered entirely by renewable energy, located in 10 affluent eastern suburbs including Double Bay, Bellevue Hill, Darling Point, Point Piper, Vaucluse, Paddington, Woollahra, Watsons Bay, Rose Bay, and Edgecliff.

"We are delighted to be part of oOh!’s launch across the Woollahra network where we will display our new 2024 Range Rover Sport campaign for the first time," said head of communication, JLR Australia, Rowena Vas. "The Range Rover Sport redefines luxury, and it’s fitting that we are launching this new campaign in the exclusive Woollahra district where many of our valued clients live and work. We are thrilled that our digital campaign will be powered by 100% renewable energy, which is in line with our 2030 sustainability targets."

The network was launched following Woollahra Council's decision to award the long-term contract to oOh! Media in July last year. It offers high-quality infrastructure and community information for residents and commuters and provides advertisers access to high-value audiences with a median salary of $250,000 and property prices 3.7 times higher than Sydney’s median.

"Woollahra represents an exciting milestone for oOh! and marks the first phase of our Premium Sydney network vision," said chief revenue and growth officer, oOh!, Paul Sigaloff. "We’re delighted to welcome luxury brands such as, JLR, Tiffany & Co.,TAG Heuer, and Fendi as launch partners. They understand the value of the audience, and their swift involvement reflects our ongoing commitment to deliver cutting-edge Out of Home advertising solutions for all brands."

The network of new bus shelters and refurbishment of existing non-heritage sites, funded by oOh!, is the first street furniture network in the prestigious local government area. Woollahra is the first stage of oOh!’s Premium Sydney Out of Home network that, when complete later this year, will also encompass the new Sydney Metro City and Martin Place Retail precinct.