Zepic, a unified customer engagement platform, has launched three major products: Zenie AI engine, Team Inbox, and a cardless 14-day free trial. The aim of the game is to enable operations teams to follow through on customer requests coming from marketing campaigns.

The Indian-based company, trusted by enterprises and small businesses worldwide, including Tourism Fiji, Cybele Stores, and Vodafone Fiji, aims to revolutionise customer engagement with these new offerings.

Zenie, the AI engine, utilises large language models and advanced natural language processing to assist users in various tasks across the Zepic platform. Unlike industry trends of AI Co-pilots and Agents that work on named and siloed use cases, Zenie is singular and ubiquitous across the Zepic platform, assisting across modules and capabilities, from user onboarding and data unification to campaign execution and analytics. There's also capability for segments & customer summaries, multiple guardrails & filters and the ability to Bring Your Own Models (Large Language Models).

"Zenie isn’t just another AI Copilot," said Naveen Venkatesan, Co-CEO & Product Head at Zepic. "Zenie is an ever-present, intelligent sidekick that continuously learns and adapts to provide the best outcomes for our users. Zenie helps from every nook and cranny of our platform, from organising and unifying data to creating and running hyper-personalised campaigns in 20 minutes flat. We’re giving businesses the power to automate smarter, respond faster, and execute more effectively, with the confidence that guardrails are in place to ensure consistency and quality."

The new Team Inbox feature allows businesses to manage and respond to customer inquiries from multiple channels in a consolidated interface. The initial release supports WhatsApp replies to promotional messages and other WhatsApp messages, including transactional notifications.

Zepic is now offering a 14-day free trial without the need for a credit card, allowing users to explore the platform’s full capabilities.

"We are always looking to create more tailored, seamless experiences for our customers in each of our interactions across business units. We've been using Zepic to unlock a 360-degree view of our Ecommerce and Telco customers and we are excited now with the upcoming Zenie AI launch,” said Rajnesh Prasad, Regional Chief Marketing Officer at Vodafone Fiji. “We look forward to delivering personalised customer engagements and fostering stronger connections at scale and also offer the same personalisation capabilities to our B2B customers for their customers!"

"In today's fast-paced travel industry, the ability to create meaningful, personalised and impactful interactions is a necessity at every step of the journey,” said Srishti Narayan, Chief Marketing Officer at Tourism Fiji. “We've recently started using Zepic to identify patterns among our website visitors and now with Zenie AI we look forward to unlocking and personalising this data to help us create more meaningful customer engagements.”