Ad-tech company Veridooh has integrated VIOOH's global inventory into its platform, expanding its independent programmatic digital out of home (prDOOH) advertising verification solution. This integration enables media buyers using the VIOOH Trading Manager platform to add Veridooh’s independent OOH verification solution via their Demand Side Platform (DSP). The addition of VIOOH Trading Manager broadens the range of Digital OOH (DOOH) inventory available for independent verification.

This expansion allows advertisers to track programmatic DOOH campaign delivery across VIOOH’s global inventory using their chosen DSP. Veridooh, a leading provider of independent verification for static, digital and programmatic OOH media campaigns, tracks key programmatic metrics such as total plays and impressions, on and off target impressions and the impression multiplier.

Veridooh's clients include global brands such as Google, Amazon, Mercedes, Pepsi, Unilever, Sony and McDonald’s. Veridooh's platform offers campaign analytics and automation tools in one place through its proprietary SmartCreative™ technology.

"We are seeing phenomenal growth in demand for independent verification for programmatic DOOH, and the integration of Veridooh’s platform with VIOOH’s impressive global network makes it even more accessible across the world. What makes VIOOH’s platform so exciting is the flexibility it offers to deliver dynamic, strategic campaigns on the world stage. Veridooh’s independent verification platform gives agencies and advertisers the confidence to take full advantage of this, creating true transparency that campaigns are delivered," says Mo Moubayed, Co-founder of Veridooh.